|
ACCESS EXPOSURE
RECOGNITION
OTA Overview
(PDF)
Member Benefits -
Updated
Member to Member Benefits - New!
OTA Working Committees
2011 Year-end
Summary
Membership Application
Word Doc (44 KB) -
Updated 12/12
For more information please email
Liz Shambaugh
Why Join OTA?
OTA’s mission is to drive a trusted online ecosystem
by developing and advocating best practices and self-regulation that mitigate emerging
security, privacy and brand threats to organizations and individuals. Since 2005, OTA members
have made vital contributions in shaping the evolution of our
industry and the promise of end-to-end trust. Demonstrate your
leadership to online trust while helping to protect the vitality and
growth of online services.
Key Initiatives
-
Anti-malvertising
-
Brand & Domain Protection ·
-
Email Authentication
-
Evolving Platforms & Devices
-
Privacy & Public Policy
-
DNS Security
-
Data Stewardship & Governance
-
Trust & Identity Frameworks
Values:
Holistic Approach to
Problem Solving - At the core of OTA’s mission is the need
to look not only at technology, but also the business practices and
operational considerations encompassing the user end-to-end trust
experience. OTA brings together subject matter experts in
technology, IT, security, operations, interactive marketing, privacy and
public policy to create and publish guidelines and prescriptive advice.
Public Policy & Advocacy
– OTA participates actively in public policy and is a member of several
governmental task forces. Through our balanced approach and
members’ subject matter expertise, OTA is a trusted advisor. OTA staff
works closely with the Federal Trade Commission, US Department of Commerce,
US Department of Treasury, the White House and members of Congress.
Through our international network and members we contribute to public policy
and best practices worldwide.
Global Ecosystem &
Collaboration – Open and collaborative relationships with
business, industry, government and non-governmental agencies are paramount
to addressing online threats and online trust. OTA promotes
collaboration and transparency with meetings, committees and discussions
open to all OTA members. Our structure provides the assurance we are
not-beholden to any one segment or special interest group. Supporting
the commitment towards collaboration, OTA and its staff are members with
liaisons in leading organizations including the Anti-Phishing Working Group,
(APWG),
Email Service Provider Coalition (ESPC), eco, The German Internet
Association, Digital PhishNet, Future of Privacy Forum, InfraGard,
International Association of Privacy Professionals (IAPP), Singapore Direct
Marketing Association, US Chamber of Commerce and the London Action Plan
(LAP).
Commitment to Evolving
Platforms, Technologies, Standards & Services – OTA strives
to develop practices, polices and technical solutions which look beyond
existing platforms anticipating challenges and potential threats in evolving
services and platforms including mobile, geo-location, SAAS and cloud
services. Demonstrating our commitment, we strive to adopt the best
practices that we advocate. OTA has been an early adopter of outbound email
authentication, implementation of EV SSL Certificates and a user centric
privacy and data sharing policy.
Reporting & Recognition
– Supporting the goal of driving adoption of best practices, accountability
and transparency, OTA publishes industry and business progress reports
tracking adoption and highlighting companies who have implemented best
practices. By identifying “North Stars” and shining the spotlight on
those companies most committed to online safety it is our goal other
organizations will follow their lead. The annual OTA Online Trust
Awards and progress reports are examples of these efforts recognizing
industry, business and technology leadership.
More information on these efforts may be found at
https://otalliance.org/pillars.html.
To join OTA download a
membership application or call +1
425-455-7400
Revised August 1, 2011
|
