Online Trust Alliance - Data Privacy Day

2012 Data Privacy Day

OTA has been an active supporter and champion of Day Privacy Day (DPD) since 2009, promoting best practices to help equip businesses and consumers to protect their online data and privacy. DPD promotes collaboration and dialogue among all stakeholders to enhance online trust and confidence and the long-term vitality of internet based services.

DPD is an international event on January 28, celebrated throughout January in the United States, Canada, and 27 European countries. DPD promotes collaboration among governments, industry, academia, nonprofits, privacy professionals and the business community. Goals include;

The promotion of individual control over personally identifiable information (PII); including the ability to control the collection, use and sharing of their data and online activities.
Increase awareness and compliance with privacy laws and regulations;
Create dialogues among stakeholders interested in advancing data protection and privacy;
Stimulate the development of technologies, tools and best practices.

Upcoming OTA & Member Events

January 24 - Privacy & Data Protection Town Hall & Breakfast Meeting - Chicago, ILL
Join representatives of the Illinois Attorney General's Office, FTC and business leaders including Gian Fulgoni, Chairman of comScore, Inc Chris Babel, CEO of TRUSTe, John Roberson, Chicagoland Chamber of Commerce and Craig Spiezle, Executive Director of OTA in this informative Town Hall meeting. Supported in part by OTA members comScore, TRUSTe & the Chicagoland Chamber of Commerce.

January 24 - The Collection of Online Consumer Data: the Good, the Bad and the Unknown - Churchill Club, San Jose CA.
An open forum discussion about the growing tension between economic opportunities to mine the ever-increasing amounts of data available online vs. consumer and regulator desire for strong privacy protections. Sponsored in part by OTA member Microsoft.

January 25 - Data Breach Readiness Planning - Webinar
Join OTA for an update on the 2012 Data Breach Guide. With 2011 now known as “The Year of the Breach” due to the number of incidents that have taken place, it’s critical for businesses to understand the best practices for preparing for an incident before one occurs.

January 26 - Data Privacy Day 2012: The Intersection of Privacy & Security - Washington, DC
The convergence of privacy and security: how do we overcome the conflict that seems to be inherent between the two? Is it a philosophical impossibility or an aspiration to be achieved? Data security, according to common definition is the “confidentiality, integrity and availability” of data. It is the practice of ensuring that the data being stored is safe from unauthorized access and use, ensuring that the data is reliable and accurate and that is available for use when it is needed. Privacy on the other hand, is the appropriate use of data. Sponsored in part by OTA member PayPal.

February 2/3 - Privacy Law Salon - Miami, Florida
An interactive meeting involving experienced legal peers, who will explore in small seminar-style sessions the most complex issues that are, or will soon be, on their radar. Supported in part by OTA member Hogan Lovells.

February 8 - Update on the European Cookie Directive - Webinar
Join Justin Weiss, Senior Director, International Privacy & Policy, at Yahoo! for an update on the European Union Cookie Directive.

Other DPD Events & Activities (Hosted by the National Cyber Security Alliance)

Recent OTA Events & Webinars

Canadian Behavioral Advertising & Privacy - Webinar Join Shaun Brown, Counsel and Partner at nNovation, LLP, and OTA Strategic Advisor for a discussion of the implications of the recent guidelines on online behavioral advertising which were issued by Canada’s Privacy Commissioner. This webinar will help you understand your obligations when targeting online advertisements to Canadian residents.
Presentation & Recording Posted on the OTA Member Site (User name & password required)

Mobile Privacy & Security
Presenters: Erica Newland, Policy Analyst, Center for Democracy & Technology Jules Polonetsky, Director & Co-Chair, Future of Privacy Forum, Morgan Reed, Executive Director, Association for Competitive Technology

Resources & Related Links

OTA Data Protection & Breach Readiness Guide - 2012 Edition Coming Soon
The OTA Data Protection Breach Readiness Guide provides prescriptive advice to aid businesses to proactively develop a plan to minimize data collection, enhance data protection and to create a consumer-centric incident response plan. By planning in advance, businesses of all sizes can minimize their risk, cost and the impact to consumers and the reputation of their company and brand.

Data Protection Resources

Data Privacy Day www.dataprivacyday.org

Data Security by Design