|
PRESS RELEASE
Online Trust and Brand Protection Summit Announced
Federal
Trade Commission and the Council of Better Business Bureau To Keynote
Seattle, WA – August 18, 2009 – The
Online Trust Alliance (OTA) announced today it is hosting the Online
Trust and Brand Protection Summit 2009 on October 29th in Philadelphia, PA.
Keynotes include Jessica Rich, acting deputy director of the Federal Trade
Commission and Peter Blackshaw, executive vice president of Nielson Online
and chairman of the Council of Better Business Bureaus.
The goal of the Summit is to help online merchants, banks, and brand
marketers enhance consumer protection, data privacy, and protect their
brands from emerging threats. Attendees will learn the latest techniques and
strategies, evolving privacy and data governance, and how decision-makers
can align business goals with technical solutions. Highlights of this
program will include an insider’s view of consumer trust perceptions, the
U.S. government’s position on privacy and consumer protection, and
real-world examples that support consumer rights and the importance of
self-regulation.
“Consumers’ choice and control of their personal data, and respect of their
preferences are critical issues,” said Craig Spiezle, executive director of
OTA. “Left unchecked we risk a consumer trust meltdown. The Summit will
elevate critical business practices that show promise toward protecting
consumers and the long-term vitality of the Internet.”
“As consumers increasingly assert their sovereignty over information,
building and retaining consumer trust has never been more important. If our
research at Nielsen and the work of the BBB's show anything, business has a
shared responsibility to serve the interest of the consumer. OTA's work
recognizes the critical need for every sector to work together to promote
best practices. We will rise or fall together,” Pete Blackshaw, Chairman of
the Board, Council of Better Business Bureaus, EVP, Digital Strategic
Services, Nielsen.
The Summit includes speakers from leading interactive brands including Bank
of America, eHarmony, Memolink, Inc., Microsoft, Publishers Clearing House,
TRUSTe, Visa and the US Postal Service. Combined with industry visionaries
and representatives of leading organizations, attendees will receive
real-world examples and prescriptive advice.
“The promise of the internet is achieved when consumer privacy and
expectations are in-line with business practices,” Fran Maier, CEO of
TRUSTe “OTA’s Online Principles are a significant step to increasing
accountability while giving consumers confidence that abuse of their data
and identity is thwarted. As stewards of consumer data, businesses maximize
their online brand value and deepen customer relationships by building
trust.”
Leading businesses and industry organizations are demonstrating their
commitment to self-regulation through their collaborative efforts and
support of the Summit. Those businesses and organizations include: American
Association of Advertising Agencies (AAAA), Council of Better Business
Bureaus, (BBB), Interactive Advertising Bureau (IAB), BITS/Financial
Services Roundtable, Email Sender & Provider Coalition (ESPC), the Merchant
Risk Council (MRC), and eco, the Association of the German Internet
Industry.
The Summit will take place on October 29 at the Lowes Hotel Philadelphia,
building on a series of OTA events held over the past six months in
Amsterdam, New York, Copenhagen, San Francisco and Germany. Registration
for the event is open to the public.
Register by September 7 to
save $200.
https://otalliance.org/events/Phila09.html
The event is being sponsored by leading OTA member companies including
DigiCert, Mark Monitor, Message Systems, Memolink Inc., Microsoft, Port 25,
Secunia and TRUSTe.
About The Online Trust Alliance (OTA)
https://otalliance.org/
The mission of OTA is to create a trusted global
online ecosystem and foster the elimination of email and Internet fraud,
abuse and cybercrime; thereby enhancing trust, confidence, and the
protection of businesses and consumers. Through its member companies and
organization affiliates, OTA represents over one million businesses and 500
million users worldwide with regional chapters in Asia Pacific, Canada and
Europe. OTA is a 501c6 IRS-approved non-profit, governed by a Board and
Steering Committee including Bank of America, BoxSentry, Datran Media,
Epsilon, Goodmail Systems, Iconix, Internet Identity, Intersections Inc, IronPort (a division
of Cisco Systems), MarkMonitor, Message Systems, Microsoft Corporation, MX
Logic, Publishers Clearing House, Return Path, Secunia, Symantec Corporation
and VeriSign.
For media-related inquiries or for no-charge press registration,
contact:
Liz Shambaugh
Online Trust Alliance
Lizs@otalliance.org
425-785-7234
|
