The Online Trust Alliance Announces 6th Annual Online Trust Forum  in Washington, DC October 17-19
Federal Trade Commission, Center for Democracy & Technology and Publishers Clearing House to Lead Keynotes

Seattle, Washington – July 13, 2011 – The Online Trust Alliance (OTA) today announced the 6th annual Online Trust Forum, "Realizing the Promise of Trust,” to be held at the Washington Plaza Hotel, Washington, DC, October 17-19, during National Cybersecurity month. The only conference dedicated to a 360º perspective of online trust, with the viewpoints of government, business, marketers, and consumers, the 2011 Online Trust Forum provides a unique platform for exploring solutions for protecting consumer trust and online confidence.

“As our lives, jobs and society are increasingly reliant on Internet services, we need to proactively address the issues and practices raised from the convergence of mobile, cloud and social media. User trust is proving to be a defining factor of business success, innovation and self-regulation,” said Craig Spiezle, executive director of OTA. “This Forum will feature some of the leading experts addressing privacy and security threats while harnessing new solutions to build consumer and brand value.”

Initial Keynote & Plenary Speakers to Include: ·        

• Andrew Goldberg, CEO, Publishers Clearing House ·        

• Leslie Harris, President & CEO, Center for Democracy & Technology  (CDT) ·        

• Declan McCullagh, Chief Political Correspondent, CNET ·        

• Jessica Rich, Deputy Director, Bureau of Consumer Protection, Federal Trade Commission (FTC) ·        

• Michael Tchong, Founder, Author, Trend Analyst & Visionary

Forum attendees will gain valuable insights into ideas and best practices for promoting the vitality of online commerce and consumer trust, hearing multiple perspectives on:    

• Enhancing brand reputation, customer loyalty and retention

• Defending against the onslaught of breaches and hacking incidents

• Examining peer-tested strategies and technologies, with proven results for privacy and security

The Forum features dozens of sessions and over 50 presenters from leading brands and companies, including American Greetings Interactive, Citizens Financial Group, CVS Caremark, DigiCert, Internet Identity, Intuit, Intersections, MarkMonitor, Microsoft, Omnicom Group, PayPal, Return Path, Symantec and TRUSTe.

In conjunction with the Forum, OTA also will be hosting the OTA Training Academy on Monday, October 17, offering full-day training programs on email authentication, email regulatory compliance, and anti-malvertising. Taught by industry and public policy leaders, the Academy is a mix of curriculum based instruction, theory, practical applications and hands-on exercises. 

Registration for the forum is open to the public at https://otalliance.org/dc.html, with a 25% discount for those who register by August 12th.

The forum is made possible by a wide range of sponsors reflecting a broad cross-industry level of collaboration and is supported by over a dozen organizations including the Anti-Phishing Working Group, Identity Theft Council, ESPC, Future of Privacy Forum, StopBadware, the Center for Democracy & Technology and InfraGard. 

About The Online Trust Alliance (OTA)
OTA’s mission is to develop and advocate best practices, training and public policy which mitigate emerging privacy, identity and security threats to online services, brands, government, organizations and consumers. OTA's goal is to increase consumer protection, transparency and control of their data and online activities, thereby enhancing online trust and confidence and the long-term vitality and innovation of Internet-based services. For more information about OTA, please visit: https://otalliance.org.

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