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PRESS RELEASE
Online Trust & Cybersecurity Forum
(see Secretary Locke announcement)
Special
Assistant to the President and Cybersecurity Coordinator Howard Schmidt
Invited to
Keynote
Nation's business, government and technology executives in collaborate
around consumer trust, privacy and security
Seattle, WA – July 7, 2010 – The Online
Trust Alliance (OTA) today announced keynotes and speakers for the 5th
Annual Online Trust and Cybersecurity Forum being hosted at Georgetown
University September 22-24 in Washington DC. White House Cybersecurity
leader and presidential advisor Howard Schmidt had been invited to provide the kickoff
keynote. Later that morning, Greg Link of Franklin Covey who will
provide a keynote on the Speed of Trust, the New York Times best seller.
They will be joined by Mark Bregman, Chief Technical Officer of Symantec,
Josh Glantz, VP and General Manager of Publishers Clearing House and Randall
Rothenberg, CEO of the Interactive Advertising Bureau. Additional plenary
and panel speakers include Trevor Hughes, Executive Director IAPP; Larry
Clinton, President of the Internet Security Alliance; Ari Schwartz, VP and
COO, Center for Democracy & Technology; Jessica Rich, Deputy Director,
Federal Trade Commission and James Van Dyke of Javelin Research.
“Consumer trust is one of the primary enablers for continuing the global
economic growth driven by the Internet,” said Mark Bregman, Executive Vice
President And Chief Technology Officer, Symantec Corporation. “A strong
public/private partnership between government and business is a key element
for ensuring online trust for consumers. Events such as the Online Trust
and Cybersecurity Forum help develop the framework necessary for the
exchange of information needed to make that kind of partnership successful.”
The goal of the Forum is to help e-commerce companies, governmental
agencies, financial institutions, and marketers enhance consumer protection
while protecting their brands from emerging threats. Through a mix of
keynote, plenary and breakout sessions, attendees will learn the latest
techniques and best practices, evolving issues in security, privacy and data
governance, and strategies for decision-makers to use to align business and
marketing goals with technical solutions.
"For more than 50 years Publishers Clearing House has been a leader in
direct marketing. It is precisely because we are experts in online consumer
privacy and data governance that we have been able to retain and grow our
audience as our business evolves to multiple-channel direct marketing," said
Josh Glantz. "I am looking forward to sharing this knowledge and helping
marketers better understand how to protect their brand and their consumers
from potential threats."
A highlight of the Forum will be the annual Online Safety Awards program.
Co-sponsored by Symantec and Message Systems, these awards recognize
companies, individuals and organizations for their contributions to the
trust ecosystem.
Nominations are being accepted until August 31st.
“As consumers increasingly assert their sovereignty over their data
and preferences, building and retaining consumer trust has never been more
important,” said Craig Spiezle, executive director of OTA. “Left unchecked
we risk a consumer trust meltdown. The Forum will elevate critical business
practices that show promise towards protecting users, the Nation’s critical
infrastructure and the long-term vitality of the Internet.”
In conjunction with the Forum, OTA will be hosting the OTA Training Academy
on Wednesday Sept 22, offering two half-day training programs on email
authentication and email regulatory compliance. Taught by industry leaders,
the Academy is a mix of curriculum based instruction, theory, practical
applications and hands-on exercises. Participants will have the option to
take a certification exam at the conclusion of the program with recognition
at the Award’s program.
The Forum will be held on September 22 -24 at Georgetown University in
Washington DC. Registration is open to the public. Register by August 1st
and save $200. https://otalliance.org/dc.html
The event is being sponsored by OTA members including; Better Advertising,
Box Sentry, Direct Marketing Association, DigiCert, Infragard,
Intersections, Internet Identity, Lashback, MarkMonitor, Message Systems,
Microsoft, Perkins Coie, PreferenceCentral, Return Path, Symantec and
TRUSTe.
About The Online Trust Alliance (OTA)
https://otalliance.org/
OTA’s mission is to create
and promote business practices and technologies to enhance online trust and
the vitality of ecommerce and online services. Formed in 2004 to counter
email deception and online abuse, today OTA is a global non-profit
organization representing the Internet ecosystem supporting user choice and
controls, protection of critical infrastructure, privacy and data
governance, promoting marketing best practices, balanced legislation and
self-governance.
Open and collaborative, relationships with business, industry, govt and
non-governmental agencies are key pillars to helping address online
threats. OTA is a member and or partners with leading organizations
including the Anti-Phishing Working Group, (APWG), Direct Marketing
Association (DMA), Email Experience Council, (eec), Email Service Provider
Coalition (ESPC), eco, The German Internet Association, Digital PhishNet,
InfraGard, Singapore Direct Marketing Association, US Chamber of Commerce
and the London Action Plan (LAP).
For media-related inquiries contact:
Elizabeth Shambaugh
Online Trust Alliance (OTA)
Lizs@otalliance.org
425-455-7400
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