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PRESS RELEASE
Hon. Gary Locke, US Secretary of Commerce to
Keynote at Online Trust & Cybersecurity Forum
Nation’s
leaders to discuss online trust and the impact to the vitality of the
internet economy
Seattle, WA – July 20, 2010 – The
Online Trust Alliance (OTA) today announced US Secretary of Commerce,
Gary Locke joins the slate of speakers including Howard Schmidt, White House
Cyber Security Coordinator, (invited), Vance Hitch, CIO of the Department of
Justice, Michael Barrett, CISO of Paypal and Randall Rothenberg, President
of the Interactive Advertising Bureau. Secretary Locke will share the
Department of Commerce’s view on the importance of online trust and
confidence and how they are the keystones of the global economy.
“Online trust and consumer confidence is critical to the long term
vitality of ecommerce. It is incumbent on the public and private sectors to
collaborate, advancing best practices and reducing vulnerabilities,” said
Craig Spiezle, Executive Director of OTA. “The Commerce department’s
commitment to privacy, security, resiliency, innovation and education are
essential components to a robust and secure economic engine for our nation.”
Hosted at Georgetown University, September 22-24,
the 5th Annual Online Trust and Cybersecurity Forum includes keynotes,
plenary and workshops to provide business and technical decision makers
prescriptive and actionable advice. The goal of the Forum is to help
e-commerce companies, governmental agencies, financial institutions, and
marketers enhance consumer protection while protecting their brands from
emerging threats.
A highlight of the Forum is Greg Link of Franklin Covey who will provide a
keynote on the New York Times best seller
The Speed of Trust.
Sponsored by OTA Board member Return Path, this keynote will provide
insights for business leaders to understand the elements of trust and the
impact to the effectiveness and online reputation.
“As Google, eBay, Facebook, Amazon, and so many others have proven, trust is
the currency of the on-line economy. Our future economic growth depends on
reliable mechanisms to verify trusted on-line organizations that behave in
ways we can count on. Attendees to the OTA Forum will be provided the tools
to better manage trust with their customers, partners and colleagues”, Greg
Link, Partner, Franklin Covey.
“Consumer confidence in the brands they interact with online is the
cornerstone of success in the information economy,” said Matt Blumberg, CEO
of Return Path.
“Return Path has consistently worked to innovate while maintaining core
values in our business practices. We believe that The Speed of Trust has a
central message about how vital trust is in relationships – in this case
between businesses and users – for maintaining confidence in privacy,
security and intellectual property."
In conjunction with the Forum, OTA will be hosting the OTA Training Academy
on Wednesday Sept 22, offering two, half-day training programs on email
authentication and email regulatory compliance. Taught by industry leaders,
the Academy is a mix of curriculum based instruction, theory, practical
applications and hands-on exercises. Participants will have the option to
take a certification exam at the conclusion of the program with recognition
at the Award’s program.
The Forum will be held on September 22 -24 at Georgetown University in
Washington DC. Register by July 31st for early bird savings. In addition,
participants may earn up to 10 CPE credits for attending key sessions. https://otalliance.org/dc.html
The event is being sponsored by OTA members including; Better Advertising,
Box Sentry, Direct Marketing Association, DigiCert, Infragard,
Intersections, Internet Identity, Lashback, MarkMonitor, Message Systems,
Microsoft, Perkins Coie, PreferenceCentral, Return Path, Symantec and
TRUSTe.
See other DC Forum News
About The Online Trust Alliance (OTA)
https://otalliance.org/
OTA’s mission is to create
and promote business practices and technologies to enhance online trust and
the vitality of ecommerce and online services. Formed in 2004 to counter
email deception and online abuse, today OTA is a global non-profit
organization representing the Internet ecosystem supporting user choice and
controls, protection of critical infrastructure, privacy and data
governance, promoting marketing best practices, balanced legislation and
self-governance.
Open and collaborative, relationships with business, industry, govt and
non-governmental agencies are key pillars to helping address online
threats. OTA is a member and or partners with leading organizations
including the Anti-Phishing Working Group, (APWG), Direct Marketing
Association (DMA), Email Experience Council, (eec), Email Service Provider
Coalition (ESPC), eco, The German Internet Association, Digital PhishNet,
InfraGard, Singapore Direct Marketing Association, US Chamber of Commerce
and the London Action Plan (LAP).
For media-related inquiries contact:
Elizabeth Shambaugh
Online Trust Alliance (OTA)
Lizs@otalliance.org
425-455-7400
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