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PRESS RELEASE
Online Trust & Cybersecurity Forum to feature experts in consumer
research and brand perceptions
Javelin Strategy & Research,
Edelman Communications & CoveyLink to share trust research
Seattle, WA – August 26, 2010 – The Online Trust Alliance (OTA), today
announced featured keynote speakers for the 5th Annual Online Trust and
Cybersecurity Forum to be hosted at Georgetown University September 22/24.
James Van Dyke of Javelin Strategy & Research, Tod Donhauser, Senior VP of
Edelman’s Technology Policy Group and Greg Link of CoveyLink will share
research which examines the relationship between business practices,
consumer trust and brand reputation.
New Javelin research from over 5,000 US consumers reveals significantly
different levels of trust in financial providers’ ability to protect their
customers online. Wells Fargo took top honors in the
nationally-representative benchmarking survey. Commenting on the survey
results, James Van Dyke, President and Founder of Javelin Strategy &
Research said, “Banks, merchants and other companies can take advantage of
practical opportunities to improve their customers’ online trust”. At the
Forum Van Dyke will present a ranking of banks’ customer trust with
prescriptive advice on what companies can do to strengthen online
reputations, relationships and profit.
With a focus on the banking sector, Edelman’s research study reveals trust
in banks declined dramatically in most Western countries, plummeting 39
points with nearly 70 percent saying business and financial companies will
revert to ―business as usual after the recession. Tod Donhauser, Senior
Vice President, Technology, Edelman DC will share insights into the rise and
fall of trust and the need of businesses to understand its fragility in the
current economic crisis. “Trust is the currency of the online economy.
Our future economic growth depends on reliable mechanisms to verify trusted
online organizations that behave in ways we can count on”, said Franklin
Covey Partner and keynote speaker Greg Link. Greg will discuss measures
brands can take to maximize “trust dividends” and minimize “trust taxes”.
According to Link’s research, those brands who realize trust dividends will
be more agile, more innovative and be postured for long-term prosperity.
“These studies are conclusive; trust and confidence is the foundation of the
internet economy,” said Craig Spiezle, Executive Director and President of
the Online Trust Alliance. “Brands can no longer afford to conduct
‘business as usual’. They must be willing to align themselves to consumer
expectations or risk a ’trust meltdown’.”
About the 5th Annual Online Trust and CyberSecurity Forum
Hosted at Georgetown University, in Washington DC on September 22-24,
the goals of the 5th Annual Online Trust and Cybersecurity Forum is to help
e-commerce companies, governmental agencies, financial institutions and
marketers enhance consumer protection while protecting their brands from
emerging threats including malvertising, brand deception and identity theft.
https://otalliance.org/dc.html
The event is being underwritten by OTA companies including; Box Sentry,
DigiCert, Intersections, Internet Identity, Kindsight, Lashback,
MarkMonitor, Message Systems, Microsoft, PreferenceCentral Return Path and
Symantec. Supporting sponsors include Better Advertising, Direct Marketing
Association, eCert, Infragard, Perkins Coie, Truedomain and TRUSTe.
See other DC Forum News
About The Online Trust Alliance (OTA)
https://otalliance.org/
OTA’s mission is to create
and promote business practices and technologies to enhance online trust and
the vitality of ecommerce and online services. Formed in 2004 to counter
email deception and online abuse, today OTA is a global non-profit
organization representing the Internet ecosystem supporting user choice and
controls, protection of critical infrastructure, privacy and data
governance, promoting marketing best practices, balanced legislation and
self-governance.
Open and collaborative, relationships with business, industry, govt and
non-governmental agencies are key pillars to helping address online
threats. OTA is a member and or partners with leading organizations
including the Anti-Phishing Working Group, (APWG), Direct Marketing
Association (DMA), Email Experience Council, (eec), Email Service Provider
Coalition (ESPC), eco, The German Internet Association, Digital PhishNet,
InfraGard, Singapore Direct Marketing Association, US Chamber of Commerce
and the London Action Plan (LAP).
For media-related inquiries contact:
Elizabeth Shambaugh
Online Trust Alliance (OTA)
Lizs@otalliance.org
425-455-7400
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