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PRESS RELEASE
OTA Appoints Visionaries in Privacy, Security and eCommerce to
Board
announce nominations for online safety awards
Seattle, WA – October 29, 2009 – The Online Trust Alliance announced an
expansion of the Board of Directors reflecting the significant growth of the
organization and the urgency of addressing the escalating threats to
consumer, ecommerce and online banking.
Bringing extensive expertise in privacy, security and interactive marketing,
the board has appointed five additional board members representing a cross
section of leading brands, researchers and innovative services. New board
members include; David Daniels – Vice President, Forrester Research; Dianna
Koltz - Director of Best Practices, Adperio; David Lewis - Chief Marketing
Officer, Message Systems; Fran Maier, CEO, TRUSTe; and Sal Tripi, Senior
Director of Operations and Compliance, Publishers Clearing House.
These individuals are recognized for their leadership and joint development
of the OTA Online Principles and Guidelines recently released. These
appointments augment the existing board which includes Erik Johnson, EVP of
Bank of America; Manish Goel, CEO of BoxSentry; Charles Stiles of Goodmail
Systems; Tom Bartel of Return Path, Pablo Stern of Symantec and Howard
Schmidt. Combined the Board represents pioneers and champions of consumer
trust, online security and interactive marketing.
“The additions to the board will greatly aid OTA in addressing these
critical issues impacting businesses and consumers alike. With their
leadership, OTA is positioned to help businesses create compelling trust
value propositions, providing their brands and consumer ‘trust dividends’
for years to come,” said Craig Spiezle, Founder and Executive Director of
OTA.
Coinciding with these appointments, OTA has announced the call for
submissions for the 2009 Online Safety Awards. This annual award program
recognizes companies for their efforts to protect consumers, via a
combination of education, innovative technologies, citizenship and
leadership. The 2008 winner was VeriSign for their Extended Validation SSL
certificate consumer education campaign, joining previous winners including
the Bank of America, Microsoft Corporation, and PayPal. More information on
the awards program may be found at
https://otalliance.org/resources/initiatives.html.
Board Member Quotes:
“I’m excited about joining the OTA Board to address issues central to the
health of our industry. Key among them is respect for customer preferences
and privacy, and championing the protection of their data. Integrating
online trust into corporate policies and practices needs to be a priority
for all businesses.” -- Dave Lewis, Chief Marketing Officer,
Message Systems
"At Adperio, we believe that individuals and businesses can simultaneously
thrive on the Internet. I am pleased to join the OTA board and fully
support the OTA's mission of creating a global alliance to increase
transparency and accountability to help ensure the long term vitality of the
Internet," said Dianna Koltz, Director of Best Practices, Adperio.
“As the industry evolves there continues to be fundamental issues of
security/privacy that threaten our future profitability. Consumer trust and
appropriate data protection needs to remain in the forefront of every on
line entity. OTA has a demonstrated commitment to work with online
businesses to offer guidance, support, knowledge and resources to help
address this critical issue. As a new member of the Board, I am proud to be
helping set the strategy and vision to enhance consumer trust”, said
Sal Tripi, Senior Director of Compliance and Operations, Publishers Clearing
House.
"The OTA and TRUSTe share a goal to provide businesses establish best
practices for privacy and trust that help online consumers work, play and
click with confidence. I’m pleased to join some of the industry’s great
leaders in internet trust on the OTA Board, “ – Fran Maier, CEO,
TRUSTe.
About The Online Trust Alliance (OTA)
https://otalliance.org/
The mission of OTA is to
create a trusted global online ecosystem and foster the elimination of email
and Internet fraud, abuse and cybercrime; thereby enhancing trust,
confidence, and the protection of businesses and consumers. Through its
member companies and organization affiliates, OTA represents over one
million businesses and 500 million users worldwide with regional chapters in
Asia Pacific, Canada and Europe. OTA is a 501c6 IRS-approved non-profit,
governed by a Board and Steering Committee including Bank of America,
BoxSentry, Datran Media, Epsilon, Goodmail Systems, Iconix, Internet
Identity, Intersections Inc, IronPort (a division of Cisco Systems),
MarkMonitor, Message Systems, Microsoft Corporation, McAfee, Publishers
Clearing House, Return Path, Secunia, Symantec Corporation and VeriSign.
For media-related inquiries and for no-charge press registration, contact:
Liz Shambaugh
Online Trust Alliance
Lizs@otalliance.org
425-785-7234
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