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Blog posts for April 2014

James Koons, Chief Privacy Officer of Listrak Appointed to OTA Board of Directors

Today the OTA Board of Directors appointed James Koons to the OTA Board, bringing expertise, leadership and a cross discipline knowledge of security, interactive marketing and privacy.

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Does BYOD mean Bring Your Own Device or Disasters?

Employees are accessing company information on their own personal computers or mobile devices, blurring the boundaries between work and home. As discussed on OTA’s recent BYOD Webinar, businesses should keep in mind the Three Ps; Parameters, Policies and Procedures. Establish the boundaries of what your employees can and cannot workwise on their mobile devices. Provide guidance on security & privacy settings on the device, considerations when downloading applications and remote wiping capabilities. Have a plan for stolen or lost devices.

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OTA Submits Comments to White House in Response to Big Data RFI

OTA applauds the Administration’s leadership and commitment in facilitating this multi-stakeholder discussion.  We share the mutual goal of maximizing big data’s benefits and the free flow of information while minimizing the privacy and related data security risks.  This goal requires government and business entities to become stewards of data, moving from a minimal compliance perspective to one that takes full account of consumer context and societal expectations. With big data, we have witnessed an unparalleled transformation of how information is collected, analyzed and used.

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