Privacy and the boundaries on data use and sharing are the foundation of online trust and confidence in the sites one visits, the mobile applications used and the interaction with online services.  OTA supports the need for user control, discoverabilty and transparency, while promoting the benefits they receive from data driven marketing and ad supported services. OTA promotes the need to move from a compliance mind-set on data collection, retention and usage, to one of stewardship.  OTA works across the ecosystem to promote best practices including  tools and technologies allowing users the ability to opt-out of third-party data collection, while under-scoring the value exchange consumers receive from ad supported sites and services.

OTA Data Protection & Privacy Day


White House Privacy in our Digital Lives

White House white paper outlining privacy considerations and recommendations.  Serves as a guide for the public and private to address the challenges,  opportunities  and responsibilities on how society's interaction with technology has changed and need for responsible privacy policies and data protections.

Aug 14, 2018
The Hill

By Christine Runnegar, Internet Society, Opinion Contributor - In light of recent well-documented data breaches and privacy violations like those at Equifax and Facebook, there have been numerous reports that Internet companies are finally warming to United States federal privacy regulations after fending them off for years.

US Representatives DelBene and Langevin Receive the OTA's Cybersecurity, Privacy & Innovation Public Service Award

Tue, Jun 27, 2017

Washington, D.C. – The Online Trust Alliance, an Internet Society initiative with the mission to enhance online trust, today honored U.S. Congresswoman Suzan DelBene (D-WA) and Congressman Jim Cong Jim Langevin (RI)Langevin (D-RI) with its Cybersecurity, Privacy & Innovation Public Service Award.

Jun 20, 2017

Banks and government agencies always push us to do business online, but many of them get a failing grade when it comes to website security.  The latest online security audit by the Online Trust Alliance shows mixed reviews for websites that collect your your private information.  Healthcare.gov scored high for both tight security and strong privacy. The U.S.

OTA Finds Retailers Honoring Email Unsubscribe Requests Faster than Ever

Wed, Nov 2, 2016

Bellevue, Wash.  – Today global non-profit think tank the Online Trust Alliance (OTA) released its 2016 Email Marketing & Unsubscribe Audit report. Now in its third year, the Audit analyzes the newsletters and promotional emails for end-to-end user experience from signup through unsubscribe for the world’s largest 200 e-commerce websites a

Jul 21, 2016
Boston Globe

The presumptive Democratic presidential candidate Hillary Clinton wrote me the other day. She wants to know my birthday. I want to know how she got my e-mail address.  I haven’t donated a dime to Clinton or anyone else involved in the latest edition of America’s quadrennial Race to the Bottom. But the Clinton campaign somehow obtained my name and my personal e-mail address.

Online Trust Alliance Names 2015 Most Trustworthy eCommerce Sites

Wed, Jun 3, 2015

BELLEVUE, WA. & CHICAGO, IL – June 3, 2015 – The Online Trust Alliance (OTA), the non-profit with the mission to enhance online trust, announced today results from its 2015 eCommerce Online Trust Audit and Honor Roll at the Internet Retailer Conference & Exhibition (IRCE).

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