HomeInitiativesPublic Policy

Public Policy

Public Policy is a key pillar of OTA, working to foster the development of policy, legislative and regulatory efforts benefiting consumers while fostering innovation in data protection, privacy, security and identity theft. OTA supports multi-stakeholder efforts to promote best practices and meaningful self-regulation . OTA members receive weekly briefings and advice to help navigate the complexities and to move from compliance mindset to one of embracing stewardship.

Federal Trade Commission (FTC)

CAN-SPAM Act - Implemented in 2003, this law sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations. On June 28, 2017, the FTC issued a request for comments on the CAN-SPAM Rule. OTA, in conjunction with many members, has generated and submitted a response that generally supports the Rule but outlines several possible areas of improvement for both consumers and businesses.

Federal Communications Commission (FCC)

Broadband Providers and Privacy - The FCC issued a Notice of Proposed Rule Making regarding broadband consumers and transparency and control of their data. The call for public comment requested input on issues of data control including choice, transparency and security. OTA's respose applauds the efforts to enhance consumer privacy while promoting innovation. Key elements in OTA's comments cover scope, privacy disclosures, tracking, data breach response and security.

Rate Regulation & Internet Access - proposed legislation raises issues of inhibiting the FCC’s ability to carry out its statutory consumer protection obligations. In addition, the current version creates the potential for inequity where only the wealthy can afford privacy.

  • Joint Letter opposing H.R. 2666: “No Rate Regulation of Broadband Internet Access Act” - April, 2016

National Telecommunications and Information Administration (NTIA)

Advancement of IoT - OTA is actively involved with the NTIA Internet Policy Taskforce efforts to review of the benefits, challenges, and potential roles for the government in fostering the advancement of the Internet of Things.  

 

Online Trust Alliance Responds to FTC Feedback Request with Suggested CAN-SPAM Act Modifications

Wed, Aug 30, 2017

Reston, VA – The Online Trust Alliance (OTA), an Internet Society (ISOC) initiative with the mission to enhance online trust, today announced it has submitted its response to the U.S. Federal Trade Commission’s (FTC) request for comments about the CAN-SPAM Act. While OTA believes the U.S.

White House Privacy in our Digital Lives

White House white paper outlining privacy considerations and recommendations.  Serves as a guide for the public and private to address the challenges,  opportunities  and responsibilities on how society's interaction with technology has changed and need for responsible privacy policies and data protections.

OTA Submits Comments to IAB Draft Standards

In response to the Interactive Ad Bureau’s release of the Standard Ad Unit Portfolio Draft can call for public comments, Online Trust Alliance (OTA) submits the following comments and recommendations.  Over the past decade, OTA has worked closely with leaders in the advertising supply chain, including publishers, advertisers and ad networks to increase the trust of online advertising.  Reflecting increased consumer distain for online advertising and usage of ad blockers, OTA recently released a white paper entitled “A Vision for Trustworthy Adverting”.  In this paper OTA call

Drones - Privacy Transparency & Accountability

This week a multi-stakeholder group convened by the U.S. Department of Commerce NTIA including the OTA and over 2-dozen organizations, released the "Best Practices for UAS Privacy, Transparency, and Accountably." This updated was released today in coordination with related announcements from the White House and FAA.  This document provides important guidelines for developers and operators to adopt responsible business and privacy practices, while promoting innovation.

Aug 30, 2017
MediaPost

The Online Trust Alliance (OTA), a non-profit and Internet Society (ISOC) initiative, submitted recommendations to the Federal Trade Commission on Wednesday to modify the United States’ anti-spam law. “Looking ahead it is imperative we take a global view, include embracing opt-in as prescribed by CASL and GDPR, and adopt email authentication and related best practices to maximize trust and confidence in the inbox,” states Craig Spiezle,

US Representatives DelBene and Langevin Receive the OTA's Cybersecurity, Privacy & Innovation Public Service Award

Tue, Jun 27, 2017

Washington, D.C. – The Online Trust Alliance, an Internet Society initiative with the mission to enhance online trust, today honored U.S. Congresswoman Suzan DelBene (D-WA) and Congressman Jim Cong Jim Langevin (RI)Langevin (D-RI) with its Cybersecurity, Privacy & Innovation Public Service Award.

The Role of Connected Devices in Recent Cyber Attacks

“Understanding the Role of Connected Devices in Recent Cyber Attacks” statement to the US House of Representatives Committee on Energy and Commerce

Download the Paper >

OTA Publishes Vision for the Future of Internet of Things

Tue, Oct 18, 2016

White paper lays out an ecosystem built on trust and innovation, where benefits to society and commerce are realized by prioritizing security, privacy & safety

Austin, TX and Chicago  –Today global non-profit think tank The Online Trust Alliance (OTA) released the white paper entitled, "Internet of Things, a Vision for the Future." The white paper outlines the foundational principl

FCC Advances  Meaningful Privacy Protections Benefiting Consumers, Innovation and Commerce

Thu, Oct 6, 2016

This week Federal Communication Commission Chairman Wheeler released a proposal for broadband privacy rules. This proposal reflects considerable input from a range of stakeholders over the past several months resulting in a balanced and a programmatic approach, empowering consumers.  We commend Chairman Wheeler for advancing  these privacy protections including helping insure consumers can afford to keep their personal information private.

Online Trust Alliance Finds Majority of Native Ads Confusing

Wed, Aug 3, 2016

71% of Native Advertisements Fail To Provide Adequate Transparency

BELLEVUE, Wash. – The Online Trust Alliance (OTA), the non-profit with the mission to enhance online trust, today announced the results of its Native Advertising Assessment. The analysis of the native advertisements on the top 100 news websites found that 71 percent earned failing scores for disclosures, delineation and discoverability, thus not providing consumers the ability to easily discern editorial from ads.

Pages

Subscribe to Public Policy