HomeNews EventsNewsletters46% of 1,000 Leading Websites Fail Online Trust Alliance Trust Audit Names 2015 Most Trustworthy Commerce Sites

46% of 1,000 Leading Websites Fail Online Trust Alliance Trust Audit Names 2015 Most Trustworthy Commerce Sites

Tue, Jun 16, 2015

The Online Trust Alliance (OTA), the non-profit with the mission to enhance online trust, announced today the results of its 2015 Online Trust Audit & Honor Roll — the de facto online security and privacy standard for the world’s top companies. OTA evaluated nearly 1,000 websites, grading them based on dozens of criteria in three categories: consumer protection, privacy and security.  Download the Audit & Report

OTA’s 7th annual audit has been expanded and includes websites of the top 50 leading Internet of Things device makers, focused on wearable technologies and connected home products. 76 percent of these sites failed the assessment, while only 20 percent scored highly enough to qualify for OTA’s Online Trust Honor Roll. News and media sites received the lowest scores with an 80 percent fail rate. These sectors fared poorly primarily due to inadequate privacy policies and a lack of domain and consumer protection standards.

Our audit and Honor Roll program rewards companies for a commitment to data stewardship, security and privacy policies that protect against cybercrime’s escalating threats,” said Spiezle. “OTA commends the companies whose dedication to responsible data practices earned them a place on our list. At the same time, it is concerning to see others remain complacent, failing to embrace responsible practices year after year.”

Other Sectors Fare Better; Twitter Scores Highest for Trustworthiness for the third year!  Top scorers in each segment include: 

  • Banking: USAA Federal Savings Bank
  • Government: Federal Deposit Insurance Corp. (FDIC)
  • Internet of Things: Dropcam
  • News/Media: Bloomberg Businessweek
  • Online Retailers: American Greetings Interactive
  • Social: Twitter

The 2015 Online Trust Audit was powered in part by leading organizations, including: Agari, AVG Technologies, DigiCert, Distil Networks, Ensighten, GlobalSign, High-Tech Bridge SA, IID, Microsoft, Qualys, Return Path, SiteLock, SSL Labs, Symantec, ThreatWave, TRUSTe and Verisign.  Read More