HomeNews EventsNewslettersOnly 30 Percent of Top Consumer Websites Rated

Only 30 Percent of Top Consumer Websites Rated

Did Your Site Make the Grade?
Wed, Jun 11, 2014

Today at the Internet Retailer Conference & Expo (IRCE), OTA released the results of the 2014 Online Trust Audit and brands which qualified for the 2014 Online Trust Honor Roll.  Out of nearly 800 top consumer websites evaluated, 30.2 percent made the Honor Roll, distinguishing themselves by safeguarding data via best practices in three categories: domain/brand protection, privacy and security.

2014 Honor Roll Segment Highlights:

  • 12% of all sites made the Honor Roll three years in a row!
  • 24% of the Internet Retailer 500 (down from 26% in 2013)
  • 33% FDIC 100 (up from 25% in 2013)
  • 50% Social 50 (down from 52% in 2013)
  • 88% of OTA members (up from 83% in 2013)
  • 4% of News/Media 50 qualfied (segment introduced in 2014)
  • Top 10 Retailer Awards Recipients Newegg, Books-A-Million, Christian Books & Big Fish!

Learn More at the Honor Roll Briefing Webinar On June 17th.  Register Today!

“Our 2014 Honor Roll recipients have demonstrated a commitment toward responsible management of sensitive consumer data and privacy,” said OTA Executive Director and President Craig Spiezle. “OTA commends the companies who made this list—but remains concerned about the failures of some of the worlds largest online brands.” This comprehensive audit underscores the importance of continued monitoring of security and privacy practices and the risks of becoming complacent. As cybercrime escalates, yesterdays practices may no longer be applicable or meet today's regulatory or threat landscape.

As the only comprehensive, independent online trust benchmark study, the Audit evaluated sites  in three categories: brand protection, privacy and security. This study includes over 800 sites including the Internet Retailer 500, FDIC 100 banks, social networking companies and government agencies.

Craig Spiezle of OTA & Bob Lord of TwitterSocial networking market leader Twitter topped the Honor Roll for the second consecutive year with the highest overall trustworthiness score, with American Greetings once again achieving the top score among the Internet Retailer 500.

“Twitter is honored to again receive the top overall award for the highest score on the OTA Honor Roll. It has become increasingly clear over the past year that companies need to be even more vigilant in applying security and encryption technologies like always-on-SSL, forward secrecy, and DMARC in order to protect their users, and we’re glad to partner with organizations like the OTA to raise the security and privacy bar,” said Bob Lord, Director of Information Security at Twitter.

“Data security and respecting consumer privacy are guiding principles for American Greetings, said Joseph Yanoska, Executive Joseph Yanoska, Executive Director, Interactive Operations at American GreetingsDirector, Interactive Operations at American Greetings. “Trust is the foundation of our businesses and we are honored to be ranked number one among all ecommerce sites worldwide. We share OTA’s vision on the importance of collaboration, consumer choice, stewardship and self-regulation.