HomeIn the News

In the News

Nov 26, 2014
Community Scoop

The website of Golden Bay-based HealthPost is one of just four to be honoured today as the Most Trustworthy in New Zealand, and one of 21 in Australasia, according to the international Online Trust Alliance (OTA).  HealthPost.co.nz honoured as ‘Most Trustworthy’ in New Zealand.  HealthPost.co.nz receives international online security award alongside giants NZ Post, Trade Me, and Xero

Nov 25, 2014
Computerworld

Some 129 of 150 Australian and New Zealand websites audited by not-for-profit organisation Online Trust Alliance (OTA) failed to meet consumer protection, data privacy or cyber security criteria, according to a report released this week.

Nov 5, 2014
Tom's Guide

For most computer users, ads on a Web page are little more than minor distractions, and become frustrating only if they get in the way of the articles or videos you're viewing.  Yet online ads can be much more than mere nuisances. Online criminals spread computer viruses and other malware via advertisements, and such "malvertising" can infect your Web browser and computer.

Oct 21, 2014
TechNewsWorld

Kickstarter suspended a crowdfunding campaign for Anonabox, a portable networking device designed specifically to run Tor.  The campaign for the privacy-minded router, which launched last week, was wildly successful. In just a few days, it reportedly garnered more than $600,000 in pledged funds from thousands of backers.

Oct 1, 2014
CBS News

(CBS) — It feels like déjà vu as word of another major retailer hacked, this time Jewel Osco.   You might want to roll your eyes and throw your hands up in frustration, but CBS 2’s Dorothy Tucker explains why that’s the last thing you should do.

Sep 25, 2014
1:1 Media

Though most online retailers comply with federal regulatory requirements, all must continuously adapt said email unsubscribe strategies to satisfy consumer behavior and preserve brand reputation.  Unsubscribe practices, however, help brands shape their customer experience strategies, as the right mix of best practices empower consumers to control how and when they interact with their favorite companies

Sep 25, 2014
ClickZ

Many marketers are still struggling to adopt unsubscribe best practices in their email programs. Here is a look at three of the most important things you can do to deal with unsubscribe issues.  I haven't written about unsubscription since shortly after CAN-SPAM came into effect in the United States.

Sep 18, 2014
Network World

More than a decade on from the ground-breaking CAN-SPAM laws meant to stop the barrage of unwanted email pestering US consumers, one in ten firms still falls foul of its most basic provisions, according to a study by the non-profit Online Trust Alliance (OTA).   When Techworld asked about the non-disclosure policy, the OTA did say that "in the absence of action, we may need to reconsider the merits of public disclosure."

Sep 18, 2014
The Register

One in 10 of the world’s largest online retailers are sill violating the CAN-SPAM Act, a full 10 years after the US anti-spam legislation went into effect.  The finding comes from an audit by the Online Trust Alliance (OTA), a non-profit with the mission to enhance online trust. They also found that 70 per cent of 200 online retailers surveyed are making it easy for consumers to unsubscribe from marketing emails.

Sep 18, 2014
CSO Magazine

More than a decade on from the ground-breaking CAN-SPAM laws meant to stop the barrage of unwanted email pestering US consumers, one in ten firms still falls foul of its most basic provisions, according to a study by the non-profit Online Trust Alliance (OTA).

Pages