Leadership and a commitment to stewardship are keys to consumer trust and differentiation.  OTA provides a forum to develop leadership and harness the power of collaboration, training and education through the OTA Training Academy, working committees, webinars and peer based reviews.  Opportunities include policy, technical and compliance programs.
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Innovation and the long-term vitality of the internet and online services are essential for society and our economy.  Get involved and capitalize on the dynamic security and privacy landscape.  Join to learn how to optimize business strategies while demonstrating a commitment to stewardship and thought leadership.
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OTA and our members facilitate multi-stakeholder efforts across the ecosystem, developing best practices promoting innovation, brand protection and enhancing confidence of online services.  Collaborative efforts include developing voluntary codes of conduct while educating policy makers aiding in the creation of effective legislation.
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Sun, Jan 24, 2016

Voter data is the new currency and candidates are reaping the rewards targeting voters and ultimately determining who will be the next President.

Tue, Dec 15, 2015

For the past several years, marketers have been capturing email addresses at brick-and-mortar locations.

Wed, Dec 9, 2015

I love my fitness tracker.

Thu, Nov 12, 2015

We already suspected our smart TVs were ‘watching’ our viewing behavior and sharing data with advertising and television business partners.  N

Tue, Dec 15, 2015

Today, the Online Trust Alliance (OTA) released the 2015 OTA Email Unsubscribe Audit, analyzing which leading e-commerce sites are e

Wed, Dec 9, 2015

Today, the Online Trust Alliance (OTA) released the

Tue, Jan 26, 2016

The Online Trust Alliance (OTA), today released its 2016 Data Protection and Breach Readiness Guide. The Guide, released in recognition of Data Privacy & Protection Day, provides prescriptive advice to help businesses optimize online privacy and security practices, and detect, contain and remediate the risk and impact of data loss incidents. OTA found that cybercriminals are increasingly targeting businesses with ransomware. 

Tue, Dec 15, 2015

The Online Trust Alliance (OTA), revealed today results of its second annual OTA Email Unsubscribe Audit, analyzing which leading e-commerce sites. OTA reported that 75% of the top 200 online retailers have demonstrated a commitment to user empowerment and control of their inboxes. These companies have been named to the 2015 Unsubscribe Honor Roll, recognizing excellence in marketing.

Wed, Dec 9, 2015

The Online Trust Alliance (OTA), the non-profit with the mission to enhance online trust, today released a

Thu, Feb 4, 2016
Dark Reading

Ransomware attacks -- where online extortionists encrypt data on a victim’s computer and then demand a fee for unlocking it -- started off mainly a

Mon, Feb 1, 2016
NPR Maket Place Radio

Fri, Jan 29, 2016
The Wall Street Journal

Coulda, Woulda, Shoulda: A report from privacy advocacy organization Online Trust Alliance found 91% of the data breaches reported in the first six

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