Can Consumers Trust Retailers' Email? Findings from OTA's Email Marketing & Unsubscribe Audit
Tuesday, December 18, 2018 - 14:00
Tuesday, December 18, 2018 - 15:00
Can consumers trust the email they receive and that retailers will honor their choices? Join us as we review findings from the 5th annual Email Marketing & Unsubscribe Audit, which reviews email practices of the top 200 US retailers.
The presenters will be Jeff Wilbur, Technical Director of the Online Trust Alliance initiative at the Internet Society, Kevin Gallant of Yes Lifecycle Marketing and Sam Silberman of Endurance/Constant Contact.